Data-Driven Marketing


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sales associate swipes a credit card during an in-store transaction

Customer Experience: How Data Empowers Exceptional CX

29-Jan-2020 | Tamara McCleary | Data-Driven Marketing

[Episode 2, Season 2] Customer experience is the last true differentiator businesses have left. Explore how to activate data in your organization to drive exceptional customer experience.

Two colleagues collaborating on a new business idea for a marketing campaign

Transforming Business Through Effective Campaign Management Tools

26-Jun-2019 | Desmond Chong | Data-Driven Marketing

The right campaign management tool can boost the success of your customer engagement programs.

Why Blockchain Spells New Opportunities For Marketers

3-Apr-2018 | Granner Smith | Data-Driven Marketing

The biggest potential of blockchain technology lies in the fact that it is capable of reshaping the consumer expectations with campaigns becoming more targeted and result-oriented than they were ever before.

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