Data-Driven Marketing

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Why Blockchain Spells New Opportunities For Marketers

3-Apr-2018 | Granner Smith | Data-Driven Marketing

The biggest potential of blockchain technology lies in the fact that it is capable of reshaping the consumer expectations with campaigns becoming more targeted and result-oriented than they were ever before.

Power In Numbers: Driving The Shift To Data-Driven Marketing

24-Jan-2018 | Rohit Tripathi | Data-Driven Marketing

Today's marketers mustbuild the case for integrating machine learning, AI, and IoT into their strategy to deliver personalized experiences to customers.

Why Analytics Will Be At Least 4 Times More Important In 2018

8-Jan-2018 | Timo Elliott | Data-Driven Marketing

From faster innovation cycles to the monetization of information, here's why analytics will become at least 4 times more important in 2018.

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