Customer Targeting

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customer experience, customer service, CX, data, privacy

Trust And Understanding: Winning Customer Relationships

8-Jun-2018 | Bernard Chung | Customer Targeting

Brands are winning customer relationships through trust, love, and understanding – which means using data wisely, and offering an outstanding CX.

Ask Not What You Can Do For Your Customers, But What Your Customers Can Do For You

5-Jun-2018 | Kosta Triantafillou | Customer Targeting

A key goal of influencer marketing is to build advocacy, which in turn drives loyalty, growth, and ultimately, fuels increased market share. Here are 3 steps to leverage customer influencers to generate interest and demand.

marketing, B2B, personalized marketing

Account-Based Marketing: The Human Touch And Why It Matters

29-Mar-2018 | Ruqaiyah Jaffery | Customer Targeting

At its core, ABM employs personalized campaigns designed to resonate with each account and allows marketers to qualify and target prospects that are best suited for their product or service.

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