Customer Segmentation


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Designer creates a new adaptive design for a formal dress

NYFW: Where Fashion And Technology Meet

1-Oct-2019 | Robin Barrett Wilson | Customer Segmentation

Machine learning and other technologies are playing a surprisingly large role in the fashion industry.

Understanding Your Travel Customers

12-Dec-2018 | Rob Heuser | Customer Segmentation

We all have preferences when we travel, so it’s important to understand your traveler customers and their needs.

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Digitalist Flash Briefing: Is Segmentation The Ghost Of Marketing Past?

31-Aug-2018 | Bonnie D. Graham | Customer Segmentation

See how the traditional marketing practice of customer segmentation can avoid obsolescence by making room for digitally augmented personalized marketing.

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