Understanding Your Travel Customers
12-Dec-2018 | Rob Heuser | Customer Segmentation
We all have preferences when we travel, so it’s important to understand your traveler customers and their needs.
31-Aug-2018 | Bonnie D. Graham | Customer Segmentation
See how the traditional marketing practice of customer segmentation can avoid obsolescence by making room for digitally augmented personalized marketing.
20-Jul-2018 | Melissa Burns | Customer Segmentation
Geo-targeting lets you precisely concentrate your efforts on the target demographics that will bring you the best results. Here's how.
Don’t Forget These Audiences When Taking Your Business Global
Machine Learning And Predictive Analytics In B2B
Broader Scope, Same High Value: How Marketers Can Optimize Engagement Across Multiple Platforms
Consumer Attribute Modeling: Key To Sales Transformation Success
The Future Of Wholesale Distribution: Using Data To Drive Action
Reimagining Insurance Business Models: The Digital Lifestyle Insurer And Connected Insurer
How Does Integrated Business Planning Support Profitability Analysis?
Segmenting And Target Marketing: Psychographics