Customer Segmentation

Top Stories

Understanding Your Travel Customers

12-Dec-2018 | Rob Heuser | Customer Segmentation

We all have preferences when we travel, so it’s important to understand your traveler customers and their needs.

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Digitalist Flash Briefing: Is Segmentation The Ghost Of Marketing Past?

31-Aug-2018 | Bonnie D. Graham | Customer Segmentation

See how the traditional marketing practice of customer segmentation can avoid obsolescence by making room for digitally augmented personalized marketing.

How To Use Geo-Targeting In Digital Marketing: 6 Tips

20-Jul-2018 | Melissa Burns | Customer Segmentation

Geo-targeting lets you precisely concentrate your efforts on the target demographics that will bring you the best results. Here's how.

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