Customer Relationships

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Marketer considers how customers experience a product

Marketers Must Reshape How They Build Trust And Loyalty For Their Brands

16-Jul-2019 | Benjamin Herrmann | Customer Relationships

Learn three best practices for marketing strategies to build customer trust and lasting loyalty in the digital age.

Two colleagues collaborating on a new business idea for a marketing campaign

Transforming Business Through Effective Campaign Management Tools

26-Jun-2019 | Desmond Chong | Customer Relationships

The right campaign management tool can boost the success of your customer engagement programs.

Women shop together online

Three Ways Analytics Can Drive Better Customer Experiences

30-May-2019 | Scott Mackenzie | Customer Relationships

In the experience economy, customer value a positive experience above all. Here are three key areas where data can be used to improve the customer experience.

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