Customer Relationships


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Back-office colleague discuss customer experience processes

Why Back-Office Professionals Should Engage With Customers

16-Sep-2019 | Vaag Durgaryan | Customer Relationships

Back-office staff can support the brand, sales, and their own growth by working directly with customers.

Marketer considers how customers experience a product

Marketers Must Reshape How They Build Trust And Loyalty For Their Brands

16-Jul-2019 | Benjamin Herrmann | Customer Relationships

Learn three best practices for marketing strategies to build customer trust and lasting loyalty in the digital age.

Two colleagues collaborating on a new business idea for a marketing campaign

Transforming Business Through Effective Campaign Management Tools

26-Jun-2019 | Desmond Chong | Customer Relationships

The right campaign management tool can boost the success of your customer engagement programs.

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