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Customer reads a new marketing promotion on her mobile device while riding a bus

How Effectively Are You Serving Your Audience Of One?

2-Oct-2019 | Andreas Pfingsten | Customer Profile

The ever-growing number of content choices means understanding your audience at a segment of one is a critical factor in building trusted relationships.

Women shop together online

Three Ways Analytics Can Drive Better Customer Experiences

30-May-2019 | Scott Mackenzie | Customer Profile

In the experience economy, customer value a positive experience above all. Here are three key areas where data can be used to improve the customer experience.

Marketing To An Audience Of One: Personalizing My Flavor Profile

19-Apr-2017 | Carol Mackenzie | Customer Profile

Machine learning and food science combine to deliver better, more personalized recommendations to grocery shoppers.

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