Customer Personas


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marketing, multi-generational marketing, millennial, baby boomer, gen x

Meet Your New Customer – Generation-C

7-Dec-2018 | Upasana Koul | Customer Personas

Age-based ways of classifying generations are no longer valid, as people within age groups adopt technologies at different rates.

Seven Facts In Retail That Demand Change

6-Oct-2017 | Mark de Bruijn | Customer Personas

Omnichannel, multi-channel, seamless integration, and personalized customer experiences are critical to retailers today. These 7 facts must be addressed.

New Analytics Are The Future Of Banking—Are You Ready?

4-Oct-2017 | Andy Hirst | Customer Personas

Data analytics can empower employees to better understand clients’ needs and provide more personalized services and solutions than bank managers of the past.

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How Machine Learning Will Change Customer Personas Forever
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