Customer Lifecycle

Top Stories

What Is A Great Customer Experience?

22-Jan-2020 | Richard Howells | Customer Lifecycle

Great customer experience includes the complete customer engagement lifecycle – from design to delivery all the way through to how it performs when they use it.

Selling Smarter With Predictive Lead Scoring Algorithms

4-Jun-2018 | Priya Sareen | Customer Lifecycle

Forward-thinking companies are using the growth of data analytics and artificial intelligence to pinpoint the most viable sales leads and generate remarkable results.

Digital Strategy Realities, Marketing, And More

30-May-2018 | Jennifer Horowitz | Customer Lifecycle

Marketing is no longer a “one-size-fits-all” model. Competing in the digital world require organizations to overcome obstacles and develop an effective digital leadership strategy.

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