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Three Ways Analytics Can Drive Better Customer Experiences

30-May-2019 | Scott Mackenzie | Customer Insights

In the experience economy, customer value a positive experience above all. Here are three key areas where data can be used to improve the customer experience.

data management, customer experience, data warehouse, personalization

Let’s Talk Data

2-Aug-2018 | Ginger Gatling | Customer Insights

By managing data in a consistent manner across the enterprise, you can leverage it for insights that help ensure the outcomes that customers crave.

sales, analytics, predictive lead scoring, algorithms, artificial intelligence, marketing, lead generation

Selling Smarter With Predictive Lead Scoring Algorithms

4-Jun-2018 | Priya Sareen | Customer Insights

Forward-thinking companies are using the growth of data analytics and artificial intelligence to pinpoint the most viable sales leads and generate remarkable results.

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