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data management, customer experience, data warehouse, personalization

Let’s Talk Data

2-Aug-2018 | Ginger Gatling | Customer Insights

By managing data in a consistent manner across the enterprise, you can leverage it for insights that help ensure the outcomes that customers crave.

sales, analytics, predictive lead scoring, algorithms, artificial intelligence, marketing, lead generation

Selling Smarter With Predictive Lead Scoring Algorithms

4-Jun-2018 | Priya Sareen | Customer Insights

Forward-thinking companies are using the growth of data analytics and artificial intelligence to pinpoint the most viable sales leads and generate remarkable results.

Connected Marketing: How IoT Is Revolutionizing Customer Engagement

23-Mar-2018 | Joerg Koesters | Customer Insights

IoT technology is transforming the way companies and customers interact and revolutionizing customer engagement by leveraging data and insights for real-time action.

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