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Five Marketing Automating Techniques To Achieve Jaw-Dropping Audience Engagement

26-Dec-2019 | Melissa Burns | Customer Insight

Marketing automation doesn't only make a marketer’s life easier; it creates many opportunities that would otherwise be impossible. Here are some examples.

Making The Shift From Transactional To Relational Experiences (Part 3)

24-Apr-2019 | Jacob Vaidyan | Customer Insight

To succeed in the experience economy, shifting your customer experiences from transactional to relational is critical. Here's how to do it.

customer experience

Experience Matters: Make It Relational! (Part 2)

17-Apr-2019 | Akhilesh Mahto | Customer Insight

Moving consumers from transactional to relational experiences depends on the quality and trustworthiness of applications.

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