Customer Empathy


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Marketing Innovation For The Intelligent Enterprise: Storytelling Vs. Just the Facts

18-Apr-2019 | Ginger Shimp | Customer Empathy

Fictional stories can inspire audiences to think about complex topics, like the human-technology interface, in a sympathetic and compelling way.

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Marketing Innovation For The Intelligent Enterprise: Reading Vs. Listening

11-Apr-2019 | Ginger Shimp | Customer Empathy

Empathizing with your customer means delivering information in whatever format they prefer.

Improving Customer Empathy With Machine Learning

13-Jun-2018 | Ryan van Leent | Customer Empathy

Austrailia tax office uses machine learning to better understand each taxpayer's circumstances and provide personalized solutions that increase revenue.

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