Customer Empathy


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Marketing Innovation For The Intelligent Enterprise: Storytelling Vs. Just the Facts

18-Apr-2019 | Ginger Shimp | Customer Empathy

Fictional stories can inspire audiences to think about complex topics, like the human-technology interface, in a sympathetic and compelling way.

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Marketing Innovation For The Intelligent Enterprise: Reading Vs. Listening

11-Apr-2019 | Ginger Shimp | Customer Empathy

Empathizing with your customer means delivering information in whatever format they prefer.

Predictive analytics, machine learning, governments, customer service, customer experience, citizen services

Improving Customer Empathy With Machine Learning

13-Jun-2018 | Ryan van Leent | Customer Empathy

Austrailia tax office uses machine learning to better understand each taxpayer's circumstances and provide personalized solutions that increase revenue.

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