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Team of three people shake hands with each other

Trust And Security As A Post-Digital Asset

14-Oct-2019 | Stephane Martin | Customer Data

The risks of security failure are well known. Data breaches come with hefty fines, but the impact on reputation and trust are more harmful in the long run.

Customer reads a new marketing promotion on her mobile device while riding a bus

How Effectively Are You Serving Your Audience Of One?

2-Oct-2019 | Andreas Pfingsten | Customer Data

The ever-growing number of content choices means understanding your audience at a segment of one is a critical factor in building trusted relationships.

Colleagues discusses gaps in customer experience based on data

The CEO's Guide To CX: Six Practical Tips For Getting Started

2-Oct-2019 | Stephanie Thum, CCXP | Customer Data

You don't necessarily have to be an expert to get going with CX practices. Here are some tips on how to start and what to plan for.

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