Customer Centricity


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Personalization Is No Longer An Option But A Necessity For The Chemicals Industry

20-May-2020 | Pedro Ahlers | Customer Centricity

Today's B2B buyer is nothing like yesterday's, so why are your processes still stuck in the past?

Businesswoman with headset looking at blank computer screen at desk

How Small And Midsize Businesses Create Customer-Centricity In Times Of Crisis

20-May-2020 | Paulo Almeida | Customer Centricity

Humanizing your interactions with customers will earn their trust during and after a crisis.

Supply manager taking stock

Supply Chain Resiliency: A Model To Survive And Thrive For Midsize Businesses

29-Apr-2020 | Richard Howells | Customer Centricity

COVID-19 underscores a call for the supply chain to do things better today, tomorrow, and for the eventual recovery ahead.

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