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Man shops online at home

Leveraging Big Data To Create Big Deal Experiences

18-Mar-2020 | Kurt Ramcharan | Customer Analytics

Retailers who balance transparency and consumer trust while leveraging Big Data to improve customer experiences will score the biggest wins in their markets.

Customer reads a new marketing promotion on her mobile device while riding a bus

How Effectively Are You Serving Your Audience Of One?

2-Oct-2019 | Andreas Pfingsten | Customer Analytics

The ever-growing number of content choices means understanding your audience at a segment of one is a critical factor in building trusted relationships.

Colleagues discusses gaps in customer experience based on data

The CEO's Guide To CX: Six Practical Tips For Getting Started

2-Oct-2019 | Stephanie Thum, CCXP | Customer Analytics

You don't necessarily have to be an expert to get going with CX practices. Here are some tips on how to start and what to plan for.

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