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Customer reads a new marketing promotion on her mobile device while riding a bus

How Effectively Are You Serving Your Audience Of One?

2-Oct-2019 | Andreas Pfingsten | Customer Analytics

The ever-growing number of content choices means understanding your audience at a segment of one is a critical factor in building trusted relationships.

Colleagues discusses gaps in customer experience based on data

The CEO's Guide To CX: Six Practical Tips For Getting Started

2-Oct-2019 | Stephanie Thum, CCXP | Customer Analytics

You don't necessarily have to be an expert to get going with CX practices. Here are some tips on how to start and what to plan for.

Workers and businessman in a chemicals plant

OMG! Another Customer-Centricity Project?!

7-Aug-2019 | Pedro Ahlers | Customer Analytics

Customer relationships in the chemical industry are built on personal interactions, so it's not surprising CRM has faced an uphill battle in sales departments.

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