Customer Analytics


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Workers and businessman in a chemicals plant

OMG! Another Customer-Centricity Project?!

7-Aug-2019 | Pedro Ahlers | Customer Analytics

Customer relationships in the chemical industry are built on personal interactions, so it's not surprising CRM has faced an uphill battle in sales departments.

A happy couple ride bikes during summer vacation

Why Experience Matters

20-Jun-2019 | Mashhour Bedaiwi | Customer Analytics

We have the data to manage how people experience our business, minimizing the chances of negative interactions that can harm our brand standing.

Cashier serving customers with digital tablet register in bakery

Experience (Not Size) Matters In Today's Economy

4-Jun-2019 | Shalini Mitha | Customer Analytics

The key to accomplishing a superior CX is connecting moments that matter across every touch point. Here's how midsize businesses can do that.

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