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IT team considers their approach to a new implementation for their small and midsize business

If You're Asking About “The Right Technology” For Your Growing Business, You're Asking The Wrong Question

24-Sep-2019 | Gene Marks | CRM

Want the right technology to help grow your business? Then, focus on the data rather than the hardware and software.

Workers and businessman in a chemicals plant

OMG! Another Customer-Centricity Project?!

7-Aug-2019 | Pedro Ahlers | CRM

Customer relationships in the chemical industry are built on personal interactions, so it's not surprising CRM has faced an uphill battle in sales departments.

Two colleagues collaborating on a new business idea for a marketing campaign

Transforming Business Through Effective Campaign Management Tools

26-Jun-2019 | Desmond Chong | CRM

The right campaign management tool can boost the success of your customer engagement programs.

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