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Workers and businessman in a chemicals plant

OMG! Another Customer-Centricity Project?!

7-Aug-2019 | Pedro Ahlers | CRM

Customer relationships in the chemical industry are built on personal interactions, so it's not surprising CRM has faced an uphill battle in sales departments.

Two colleagues collaborating on a new business idea for a marketing campaign

Transforming Business Through Effective Campaign Management Tools

26-Jun-2019 | Desmond Chong | CRM

The right campaign management tool can boost the success of your customer engagement programs.

Understanding Your Travel Customers

12-Dec-2018 | Rob Heuser | CRM

We all have preferences when we travel, so it’s important to understand your traveler customers and their needs.

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