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Marketing Innovation For The Intelligent Enterprise: Doing Vs. Creating

25-Apr-2019 | Ginger Shimp | Content Marketing

The following is the sixth in a series of conversations about marketing innovation, with Jeff Janiszewski and Ginger Shimp from SAP North America Marketing.

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Marketing Innovation For The Intelligent Enterprise: Storytelling Vs. Just the Facts

18-Apr-2019 | Ginger Shimp | Content Marketing

Fictional stories can inspire audiences to think about complex topics, like the human-technology interface, in a sympathetic and compelling way.

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Digitalist Flash Briefing: The Power Of Relevancy: Leveraging The Three Cs Of Omnichannel Experience

15-Apr-2019 | Bonnie D. Graham | Content Marketing

Brands can leverage content, context, and consistency to target consumers in hyper-relevant ways.

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