Consumer Products And The Crossover Effect Series


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The Power Of Coordinated Teamwork Across The Consumer Products Ecosystem

24-Dec-2018 | Don Gordon | Consumer Products And The Crossover Effect Series

With a single connected view of sales, service, marketing, commerce, and beyond, brands can place consumers at the heart of their business.

consumer products, customer engagement, personalization, data

Data-Driven, Consumer-Oriented Strategies For Slam-Dunk Personalization

17-Dec-2018 | Ursa Mihajlovic | Consumer Products And The Crossover Effect Series

As consumer brands become more focused and data-driven, the better equipped they are to fend off competitors and capitalize on opportunities.

consumer products, customer engagement, customer retention, innovation, personalization, marketing

How Winning Consumer Products Companies Master The Killer Crossover

3-Dec-2018 | Colby Sheridan | Consumer Products And The Crossover Effect Series

Consumer products companies are only as strong as their ability to pivot to meet consumer demand and seize emerging opportunities and risks.

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