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Influencing The Modern Shopping Journey: 5 Steps To Unprecedented Consumer Insights

10-Nov-2015 | Joerg Koesters | Consumer Marketing

The ability to collect, consolidate, and analyze data is the first of six strategies to simplify retail marketing.

6 Strategies To Simplify Retail Marketing

28-Oct-2015 | Joerg Koesters | Consumer Marketing

Defining an effecting retail marketing plan in today's complex, multichannel world is challenging. These 6 strategies can help.

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