Consumer Data

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Retail associate uses predictive analytics to determine inventory mix

Converting Retail Big Data Into Predictive Insights

21-May-2020 | Kurt Ramcharan | Consumer Data

Big data analysis can help retailers move forward more confidently with predictive insights delivered quickly and efficiently.

IT specialist test user interface of mobile app

How To Build Trust Through Personalization

1-Oct-2019 | Mala Anand | Consumer Data

Companies that have found the right balance between personalization and privacy are those that have a single-minded focus on their customer.

Digitalist Flash Briefing: Retail’s Next Generation Of Customer Experiences Is A Data-Driven Affair

12-Feb-2019 | Bonnie D. Graham | Consumer Data

Data is helping retailers deliver customer experiences that can build a sustainable bottom line.

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