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Three Ways Analytics Can Drive Better Customer Experiences

30-May-2019 | Scott Mackenzie | Connected Customer

In the experience economy, customer value a positive experience above all. Here are three key areas where data can be used to improve the customer experience.

New Year, New Dots To Connect For Wholesale Distribution

31-Dec-2018 | Werner Baumbach | Connected Customer

The wholesale distribution industry continues to be disrupted and transformed, forcing companies to evolve to survive in a continuously changing world.

marketing, multi-generational marketing, millennial, baby boomer, gen x

Meet Your New Customer – Generation-C

7-Dec-2018 | Upasana Koul | Connected Customer

Age-based ways of classifying generations are no longer valid, as people within age groups adopt technologies at different rates.

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