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What Is Channel Fragmentation And How Does It Impact CX?

8-Oct-2019 | Kris Hayes | Channel Marketing

It’s no longer just a case of finding the best channel for your brand – but the one that’s best for the individual customer at the moment they want to connect.

How AI-Led Marketing Decisions Can Transform Your Business

30-Apr-2018 | Swati Singh | Channel Marketing

To build a complete customer journey, marketers must consider all the interactions a customer has with your brand over a period, including how they interact and how often they interact. Here's how AI can enable this.

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