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Customer reads a new marketing promotion on her mobile device while riding a bus

How Effectively Are You Serving Your Audience Of One?

2-Oct-2019 | Andreas Pfingsten | CEM

The ever-growing number of content choices means understanding your audience at a segment of one is a critical factor in building trusted relationships.

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Digitalist Flash Briefing: Marketing In The Experience Economy

23-Apr-2019 | Bonnie D. Graham | CEM

Customer feedback is a powerful marketing tool, especially as experience becomes a more important part of the decision-making process for customers.

Customer Experience, CX, LeveragingNetworks, Patent Management, Intelligent Technologies

Focus On Customer Experience – Your Customers Will Thank You

4-Dec-2018 | Gerd Ehrhardt | CEM

Patent management enables businesses to meet customers' needs for innovation and move forward with agility and intelligence.

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