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How The "Amazon Effect" Is Impacting B2B Sales

28-Apr-2020 | Sharon Ruddock | Buying Journey

B2B buyers are not much different than B2C consumers, but in most cases, they have far more complex needs that come with even higher service demands.

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B2B Buyer Behavior Is Changing: Making Experience The Top Objective

5-Mar-2020 | Sharon Ruddock | Buying Journey

The pace of change and technological advancement across industries is a major driving force in the behavior shifts happening in the B2B buying landscape.

Demystifying The Role Of Chief Digital Officer

17-Oct-2018 | Bertram Schulte | Buying Journey

The job of the chief digital officer is to make the company digital. Here are three common misunderstandings about the CDO role.

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