How The "Amazon Effect" Is Impacting B2B Sales
28-Apr-2020 | Sharon Ruddock | Buying Journey
B2B buyers are not much different than B2C consumers, but in most cases, they have far more complex needs that come with even higher service demands.
5-Mar-2020 | Sharon Ruddock | Buying Journey
The pace of change and technological advancement across industries is a major driving force in the behavior shifts happening in the B2B buying landscape.