Business Purpose

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Success Is More Than Just Profit

17-Jul-2018 | Luka Mucic | Business Purpose

SAP CFO Luka Mucic explains why sustainability is rising to the top of the CFO agenda of many companies.

How CFOs Are Finding Purpose In Everyday Finance

8-Feb-2018 | Henner Schliebs | Business Purpose

Purpose has emerged as a top business priority that requires tangible action. CFOs must understand this new reality and provide leadership accordingly.

Up Close And Purposeful: A Personal Story About Work, Life, And Legacy

17-Dec-2015 | Julie Barrier | Business Purpose

To know your purpose as a brand is to know who you, as the brand, aspire to be. What is your purpose? What do you want your legacy to be?

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Will Consumers Spend More For Purpose?
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A Brand Is Just A Brand – Unless It Has Purpose
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Preparing Youth In Emerging Nations For The Digital Economy
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