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How Marketing Tech Could Help End Social And Gender Bias

3-May-2018 | Erica Vialardi | Branding

State-of-the-art marketing technology can act as an unexpected driver toward reducing bias while opening completely new markets for brands.

brand, brand experience, sales, marketing, digital branding, customer experience

Reimagining The Brand Experience In Three Steps

13-Apr-2018 | Johann Wrede | Branding

Sales and marketing executives are facing a fundamental misunderstanding of what "brand" and "brand experience" actually are. Here are three steps to overcome this challenge and effectively communicate your brand message.

Designing Your CX: Using Cognitive Bias To Your Advantage

2-Jan-2018 | Soumik Roy | Branding

Understanding customer bias can help your brand develop a winning customer experience. Here are some of the most common types of customer bias.

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