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luxury, exclusivity, marketing, social media, branding

How Luxury Brand Market Adapts To Modern Conditions

9-Apr-2019 | Melissa Burns | Brand Value

Luxury brands wrestle with embracing digital innovations without affecting their exclusive status.

Experience Vs. Perception: How Digital Businesses Redefine Brand Value And Equity

5-Mar-2018 | Shelly Dutton | Brand Value

Consumers are bombarded with logos, ads, jingles, celebrity endorsements, and packaging. But is constant brand exposure resonating with consumers? If you said yes, you may want to reconsider your marketing strategy.

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