Brand Strategy

Top Stories

Evolving The Employer Brand In The Digital Era

21-Nov-2019 | Teresa Castano | Brand Strategy

A "digital employer brand" is not about the digital channels you use but about clearly articulating the digital employee value proposition.

Next-Generation Competence Center (Part III): Aligning Business And IT

1-Aug-2019 | Alfredo Mancini | Brand Strategy

How to align corporate brand identity and business strategy with IT mission, vision, and strategy.

Marketers Must Reshape How They Build Trust And Loyalty For Their Brands

16-Jul-2019 | Benjamin Herrmann | Brand Strategy

Learn three best practices for marketing strategies to build customer trust and lasting loyalty in the digital age.

Latest Stories

How To Build A Customer-Centric Supply Chain: A Q&A With Data Mastermind Kirk Borne
Learn More

How Luxury Brand Market Adapts To Modern Conditions
Learn More

Should We Stop Just Talking About Risk Management?
Learn More

Load more stories