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Evolving The Employer Brand In The Digital Era

21-Nov-2019 | Teresa Castano | Brand Strategy

A "digital employer brand" is not about the digital channels you use but about clearly articulating the digital employee value proposition.

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Next-Generation Competence Center (Part III): Aligning Business And IT

1-Aug-2019 | Alfredo Mancini | Brand Strategy

How to align corporate brand identity and business strategy with IT mission, vision, and strategy.

Marketer considers how customers experience a product

Marketers Must Reshape How They Build Trust And Loyalty For Their Brands

16-Jul-2019 | Benjamin Herrmann | Brand Strategy

Learn three best practices for marketing strategies to build customer trust and lasting loyalty in the digital age.

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