Brand Strategy


Top Stories


Group of business people working in office

Next-Generation Competence Center (Part III): Aligning Business And IT

1-Aug-2019 | Alfredo Mancini | Brand Strategy

How to align corporate brand identity and business strategy with IT mission, vision, and strategy.

Marketer considers how customers experience a product

Marketers Must Reshape How They Build Trust And Loyalty For Their Brands

16-Jul-2019 | Benjamin Herrmann | Brand Strategy

Learn three best practices for marketing strategies to build customer trust and lasting loyalty in the digital age.

Consumer browsing through shelves of colorful merchandise

How To Build A Customer-Centric Supply Chain: A Q&A With Data Mastermind Kirk Borne

25-Jun-2019 | Ursula Ringham | Brand Strategy

Learn how to improve your customer experience through digital, intelligent supply chain management with insight from expert Kirk Borne.

Latest Stories

How Luxury Brand Market Adapts To Modern Conditions
Learn More

Should We Stop Just Talking About Risk Management?
Learn More

5 Smart Brand Protection Strategies For 2017 (And Beyond)
Learn More

How To Build Undying Loyalty Like A College Football Program
Learn More

Load more stories