Brand Storytelling

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Customer Success Stories: What They’re All About

22-Apr-2019 | Ben Price | Brand Storytelling

The hero's journey: Here are three elements that IT vendors can use to create customer success stories.

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Marketing Innovation For The Intelligent Enterprise: Storytelling Vs. Just the Facts

18-Apr-2019 | Ginger Shimp | Brand Storytelling

Fictional stories can inspire audiences to think about complex topics, like the human-technology interface, in a sympathetic and compelling way.

Variety Is The Spice Of A Marketer's Life

18-Sep-2017 | Ginger Shimp | Brand Storytelling

Why do marketers need a wide variety of marketing tactics? There are nearly as many reasons why we need different types of content as there are content types.

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