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Man shops online at home

Leveraging Big Data To Create Big Deal Experiences

18-Mar-2020 | Kurt Ramcharan | Brand Reputation

Retailers who balance transparency and consumer trust while leveraging Big Data to improve customer experiences will score the biggest wins in their markets.

Marketing executive analyzes risk management data to optimize marketing plans

The Critical Role Of Marketing Executives In Risk Management

13-Jan-2020 | Thomas Frénéhard | Brand Reputation

Marketing executives can bring a proactive risk management approach to protect the brand, image, and reputation from adverse events.

Can Procurement Align With Sustainability Goals?

16-Apr-2019 | Frank Omare | Brand Reputation

The CPO needs to fully understand the sustainability goals of the organization and determine how procurement connects with these operationally.

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