Brand Purpose


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The Deep Human Need That Can Make Or Break A Customer Experience

26-Dec-2018 | Shelly Dutton | Brand Purpose

A good reputation may get customers to try a product, but when the company behind it does not deliver on its promises, customer engagement and loyalty erodes.

purpose, authenticity, brand promise

Three Essential Attributes To Become A Purpose-Led Brand

20-Dec-2018 | Alicia Tillman | Brand Purpose

Leading brands are not defined by what they choose to stand for, but by the meaningful difference they make towards a solution.

Digitalist Flash Briefing: Zappos CEO Shows Exactly Why “Doing Good Is Good Business

28-Jun-2018 | Bonnie D. Graham | Brand Purpose

Look at Zappos CEO Tony Hseih’s leadership vision, which emphasizes happiness and social consciousness.

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Zappos CEO Shows Exactly Why “Doing Good Is Good Business”
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