Brand Management

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Marketer stands and leans on wall while reviewing the asset library on his mobile device

Why Digital Asset Management Is Fundamental To Brand Experience

11-May-2020 | Bil Khan | Brand Management

DAM is the “holy grail” of enterprise content management that enables consistent brand experience for customers.

Marketing executive analyzes risk management data to optimize marketing plans

The Critical Role Of Marketing Executives In Risk Management

13-Jan-2020 | Thomas Frénéhard | Brand Management

Marketing executives can bring a proactive risk management approach to protect the brand, image, and reputation from adverse events.

Team meets sitting at a coffee table in an office with a walls of windows

Evolving The Employer Brand In The Digital Era

21-Nov-2019 | Teresa Castano | Brand Management

A "digital employer brand" is not about the digital channels you use but about clearly articulating the digital employee value proposition.

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