Brand Management

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Container ship in a lock on the Panama Canal

How Suppliers And Supply Chains Change Consumers’ Buying Behavior

6-Nov-2019 | Dr. Martin Kotula | Brand Management

The liability question: Brand reputation and buying behavior can be destroyed through supply chain and the CPO may be responsible?

Customer reads a newspaper in front of his laptop at a coffee shop

Three Critical Mistakes Struggling Brands Are Making

11-Sep-2019 | Larry Alton | Brand Management

If your business isn’t growing in this economy, you may be making one of these common, yet critical, errors.

luxury, exclusivity, marketing, social media, branding

How Luxury Brand Market Adapts To Modern Conditions

9-Apr-2019 | Melissa Burns | Brand Management

Luxury brands wrestle with embracing digital innovations without affecting their exclusive status.

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