Brand Management

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consumer products, CPG, manufacturing, supply chain, retail, customer experience

Transform Or Be Left Behind: Why CPG Manufacturers Need To Create New Value Propositions For Their Customers

5-Jul-2018 | Maggie Slowik | Brand Management

To avoid brand commoditization and protect their market share, brand-oriented companies must transform to create and maintain a meaningful relationship with their end customers.

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Digitalist Flash Briefing: Brands: Are You Growing Your Love Bank With Customers?

13-Jun-2018 | Bonnie D. Graham | Brand Management

Today’s briefing looks at how today’s brands can build a “love bank” with customers.

The Human Element: Employees Offer The Best Boost For Brands

1-Jun-2018 | Mark de Bruijn | Brand Management

As the heart and soul of your organization, employees can have an enormous positive impact on the customer experience and brand perception. Here’s how.

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