Brand Management

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Marketing executive analyzes risk management data to optimize marketing plans

The Critical Role Of Marketing Executives In Risk Management

13-Jan-2020 | Thomas Frenehard | Brand Management

Marketing executives can bring a proactive risk management approach to protect the brand, image, and reputation from adverse events.

Team meets sitting at a coffee table in an office with a walls of windows

Evolving The Employer Brand In The Digital Era

21-Nov-2019 | Teresa Castano | Brand Management

A "digital employer brand" is not about the digital channels you use but about clearly articulating the digital employee value proposition.

Container ship in a lock on the Panama Canal

How Suppliers And Supply Chains Change Consumers’ Buying Behavior

6-Nov-2019 | Dr. Martin Kotula | Brand Management

The liability question: Brand reputation and buying behavior can be destroyed through supply chain and the CPO may be responsible?

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