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brand, brand experience, sales, marketing, digital branding, customer experience

Reimagining The Brand Experience In Three Steps

13-Apr-2018 | Johann Wrede | Brand Experience

Sales and marketing executives are facing a fundamental misunderstanding of what "brand" and "brand experience" actually are. Here are three steps to overcome this challenge and effectively communicate your brand message.

Experience Vs. Perception: How Digital Businesses Redefine Brand Value And Equity

5-Mar-2018 | Shelly Dutton | Brand Experience

Consumers are bombarded with logos, ads, jingles, celebrity endorsements, and packaging. But is constant brand exposure resonating with consumers? If you said yes, you may want to reconsider your marketing strategy.

Brand Behaviors That Bother Consumers Most

8-Nov-2017 | Rich Thomaselli | Brand Experience

As with all relationships, listening and replying appropriately are crucial to feeling appreciated and valued. Brand-consumer relationships are no different.

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