B2C Marketing


Top Stories


Shopper walking on street with her purchases

Managing Experience And Costs On Retail's 2020 To-Do List

15-Jan-2020 | Elizabeth Maffei | B2C Marketing

Where is retail heading in the context of private label initiatives, constant change. and experience management?

A couple engages in an online e-commerce site on a mobile device

Five Marketing Automating Techniques To Achieve Jaw-Dropping Audience Engagement

26-Dec-2019 | Melissa Burns | B2C Marketing

Marketing automation doesn't only make a marketer’s life easier; it creates many opportunities that would otherwise be impossible. Here are some examples.

Connected Marketing: How IoT Is Revolutionizing Customer Engagement

23-Mar-2018 | Joerg Koesters | B2C Marketing

IoT technology is transforming the way companies and customers interact and revolutionizing customer engagement by leveraging data and insights for real-time action.

Latest Stories

Three Ways IoT Improves Retail In-Flow Management
Learn More

Load more stories