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Connected Marketing: How IoT Is Revolutionizing Customer Engagement

23-Mar-2018 | Joerg Koesters | B2C Marketing

IoT technology is transforming the way companies and customers interact and revolutionizing customer engagement by leveraging data and insights for real-time action.

Digital Economy, Industries, Retail, IoT, Customer Engagement, SAP Leonardo, Innovations, Industries

Three Ways IoT Improves Retail In-Flow Management

22-Feb-2018 | Joerg Koesters | B2C Marketing

To enhance the shopping experience and increase sales, you need a better understanding of customers' shopping habits. IoT provides that insight without a hard sales pitch or invading customer privacy.

Let The River Flow: Direct-To-Consumer Converges With Subscriptions

21-Jun-2017 | Jenn Vande Zande | B2C Marketing

Consumer products companies are increasingly cutting out the middleman by selling subscription services directly to customers.

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