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Marketing Innovation For The Intelligent Enterprise: Invention Vs. Innovation

21-Mar-2019 | Ginger Shimp | B2B Marketing

Inventions are engineered, but innovation is designed.

Woman listens to podcast

Telling Stories of B2B Marketing Content With "The Shark"

18-Mar-2019 | Ginger Shimp | B2B Marketing

The challenge of B2B marketing content in the digital age: How do we target the audience and customize content for them uniquely?

Podcast, Marketing Innovation,

Hear And Now: Audio Content In Digital Marketing

14-Mar-2019 | Ginger Shimp | B2B Marketing

People are interested in audio, so if marketers have compelling content and have earned their trust, it’s a great asset to build customer relationships.

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