B2B Marketing

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How Grundfos Is Pioneering The Future Of B2B Customer Experience

13-Jan-2020 | Aditi Chhaya | B2B Marketing

To help solve the world’s water and climate challenges, a critical part of Grundfos' core values is to keep customers satisfied and employees highly motivated.

Customer checks in at a hotel

Five Marketing Technologies Transforming The Hotel Business

30-Dec-2019 | Melissa Burns | B2B Marketing

Explore the digital technologies that are transforming the world of hotel marketing.

Workers and businessman in a chemicals plant

OMG! Another Customer-Centricity Project?!

7-Aug-2019 | Pedro Ahlers | B2B Marketing

Customer relationships in the chemical industry are built on personal interactions, so it's not surprising CRM has faced an uphill battle in sales departments.

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