B2B Marketing

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Workers and businessman in a chemicals plant

OMG! Another Customer-Centricity Project?!

7-Aug-2019 | Pedro Ahlers | B2B Marketing

Customer relationships in the chemical industry are built on personal interactions, so it's not surprising CRM has faced an uphill battle in sales departments.

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Marketing Innovation For The Intelligent Enterprise: Invention Vs. Innovation

21-Mar-2019 | Ginger Shimp | B2B Marketing

Inventions are engineered, but innovation is designed.

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Telling Stories of B2B Marketing Content With "The Shark"

18-Mar-2019 | Ginger Shimp | B2B Marketing

The challenge of B2B marketing content in the digital age: How do we target the audience and customize content for them uniquely?

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