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Experience Management In The Chemical Industry

8-Jul-2019 | Pedro Ahlers | B2B Brand

To maximize experience management, chemical companies need to learn how to use the insights generated in the customer journey and those in internal processes.

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Digitalist Flash Briefing: Changing The B2B Customer Experience With Social Selling

3-Oct-2017 | Bonnie D. Graham | B2B Brand

Today’s digital buyer expects to be a dynamic part of the sales process, not just a passive receiver of information.

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