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Account-Based Marketing And The Ascension Of The Account In Modern Marketing

12-Jun-2018 | Fred Isbell | ABM

Account-based marketing expert Dave Munn, president and CEO of ITSMA, offers insight on digital strategies and other marketing innovations.

marketing, B2B, personalized marketing

Account-Based Marketing: The Human Touch And Why It Matters

29-Mar-2018 | Ruqaiyah Jaffery | ABM

At its core, ABM employs personalized campaigns designed to resonate with each account and allows marketers to qualify and target prospects that are best suited for their product or service.

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