A2P SMS


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Six Reasons Mobile Operators Struggle With A2P Monetization

18-Jul-2019 | Guendalina Rossi | A2P SMS

Fraud and other factors result in over $6 billion in application-to-person (A2P) revenue losses for mobile network operators each year.

mobile messaging, text, SMS, RCS, customer engagement, rich communication services, chatbot

Will Rich Communications Services Rise As A Serious Channel?

29-Nov-2018 | William Dudley | A2P SMS

Rich communications services aim to deliver on their promise to connect brands and customers better than today's most popular messaging platforms.

RCS: If We Build It, Will They Come?

14-Feb-2018 | William Dudley | A2P SMS

There may be, at last, hope for RCS – especially as a primary channel for conversational messaging for brands and enterprises. Here's why.

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