Customer Experience

Top Stories

Influencing Customers Through Infinite Personalization

11-Sep-2017 | Denise Champion, Jeff Harvey, Lori Mitchell-Keller, Jeff Woods, and Fawn Fitter

In May 2017, a computational social scientist from The Psychometrics Centre at the University of Cambridge stood before an audience at the Linux Foundation’s Apache Big Data conference and revealed

Primed: Prompting Customers to Buy

10-May-2017 | Volker Hildebrand, Sam Yen, and Fawn Fitter

When it comes to buying things—even big-ticket items—the way we make decisions makes no sense. One person makes an impulsive offer on a house because of the way the light comes in through the kitc

Latest Research | Future of Work

The Human Angle
Read More

Why Strategic Plans Need Multiple Futures
Read More

Featured Video Play Icon Taking Learning Back to School
Read More

Go to Future of Work research

Latest Research | Digital Economy

Hack the CIO
Read More

The Blockchain Solution
Read More

Featured Video Play Icon Next-Gen Batteries Will Define Our Future
Read More

Go to Digital Economy research

Latest Research | Digital Supply Networks

How Emotionally Aware Computing Can Bring Happiness to Your
Read More

Rewiring Hope
Read More

Live Business: Creating Digital Supply Networks
Read More

Go to Digital Supply Networks research

Latest Research | Internet of Things

Tick Tock: Start Preparing for Resource Disruption
Read More

The Strategic Attributes of Algorithms
Read More

Live Business: The Importance of the Internet of Things
Read More

Go to Internet of Things research