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direct to consumer, omnichannel, retail, e-commerce, customer experience, brand promise

The Direct-To-Consumer Experience Relies On A Great Product Experience

14-Feb-2019 | Richard Howells

From A(llbirds) to Z(appos), all D2C companies have one thing in common: a great customer experience directly linked to a great product experience.

customer experience, Brand promise, Fyre Festival, business planning, logistics, supply chain

All Fyred Up And Nowhere To Go

13-Feb-2019 | Richard Howells

As the Fyre Festival fiasco showed, a brand's promise is worthless if it doesn't deliver for its customers.

sustainability, data, plastics, environment

Fixing The Plastics Problem: A Blueprint For Change

13-Feb-2019 | Stephen Jamieson

There's a lot of momentum behind solving the plastics problem. If we get it right, we could learn lessons about how we tackle other problems facing our world.

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