As consumers become more and more immune to advertising, companies have begun to shift their focus to content marketing, seeking to earn the right to discuss products and solutions by building relationships with consumers first.
This means developing and implementing a content strategy, offering valuable and interesting content that meets consumers’ needs. Those companies that recognize the need to change their approach to succeed in the new consumer-driven, digital world are seeing tremendous results.
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About Lindsey (LaManna) Makela
Lindsey Makela is a Content Marketing Manager at SAP. Her specialties include digital marketing, marketing strategy, and communications.