Sales & Marketing


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social selling, blogging, social media, outcomes, metrics

Creating Content Is Easier Said Than Done

18-Apr-2019 | Paul Gallagher

The best reason to blog and use other social selling strategies is not to generate likes and shares.

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Marketing Innovation For The Intelligent Enterprise: Storytelling Vs. Just the Facts

18-Apr-2019 | Ginger Shimp and Jeff Janiszewski

Fictional stories can inspire audiences to think about complex topics, like the human-technology interface, in a sympathetic and compelling way.

data management, customer experience, SAPPHIRE NOW

The Evolution Of Data Management Offers Stronger Customer Experiences

18-Apr-2019 | Oliver Huschke

The first step toward rooting out lackluster business outcomes is acquiring the organizational readiness to optimize data access, connectedness, and governance.

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