Sales & Marketing

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marketing, customer experience, data, analytics

Create Happy Customers: Untangle A Web Of Marketing Tools And Data For Best Use

17-Nov-2017 | Mark de Bruijn

Effective digital marketing starts with a clear data ecosystem. Using this step-by-step plan, you can create a solid foundation for happy customers.

Aligning Digital Design And Psychology For A Better Customer Experience

17-Nov-2017 | Melissa Burns

Having a firm grasp of how people work—aka psychology—is essential to getting website or app design right. Here's what to keep in mind.

Incentives, rebates, marketing

Incentives And Rebates Still Have A Role In Digital Transformation

17-Nov-2017 | Pamela Dunn

Incentive and rebate programs are not going away, but how they're implemented is changing.

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