Edgewell Personal Care: Connecting HR To Business Strategy

Christine Donato

When Energizer Holdings, Inc. split into two publicly traded companies, the personal care business branded itself as Edgewell Personal Care and chose the hummingbird — small, strong, and resourceful — as its logo image. Hummingbirds surprise and delight people, and Edgewell products are designed to do that as well. With more than 25 brands sold in over 50 countries, Edgewell strives to provide consumers with simple pleasures for all stages of life, from suntan lotion to razors and feminine products.

Like the hummingbird, Edgewell corporate culture embodies a challenger mentality. Edgewell employees are encouraged to embrace a “roll-up-your-sleeves” attitude and help each other whenever possible. So after Energizer Holdings divided, management needed to ensure that both entities would not only be fully functional, but also be in a better state than before the split.

Focused on top-line growth, increased market share, and simplified business processes, Edgewell decided to replace its archaic, labor-intensive legacy HR software with a modern, self-service model that’s accessible via mobile device and tablet.

Iedgewell jermaine.PNGn an interview at SuccessConnect Las Vegas this past August, Jermaine Holt, director of global business services at Edgewell Personal Care, summarized Edgewell’s technological journey:  “We were in the Dark Ages, and we moved past the 70’s, the 80’s, and into the 21st century.”

Holt explained that the organization was ready for advanced technology. Most employees were already using mobile apps and tablets in their personal lives. It only made sense to leverage this simplicity and convenience at the office as well.

By standardizing and centralizing many disparate processes, Edgewell is operating successfully as its own public company. Like the hummingbird, Edgewell Personal Care is fast, agile, and innovative. The company is committed to delivering well-being and simple pleasures to its customers.

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About Christine Donato

Christine Donato is a Senior Integrated Marketing Specialist at SAP. She is an accomplished project manager and leader of multiple marketing and sales enablement campaigns and events, that supported a multi million euro business.