Today, the notion that knowledge and information are costly and protectable is being challenged by the forces of digital change: near ubiquitous connectivity, digital sharing and collaboration, and machines and algorithms that can do the thinking for us. Not only is the knowledge economy being pushed to its limits, but the digital economy is emerging and becoming stronger than ever.

The only way to find competitive advantage in this new economy is to become a Live Business that uses information in the moment to make decisions, meet demand, and respond to customers. To make the transition successfully, businesses must be integrated, agile, and centered on a digital core that helps meet the changing needs of every customer.