Digital Twin Excellence: Two Shining Examples

Thomas Ohnemus

Dipping a quill in ink. Putting pen to paper. Hammering the keys of a typewriter. Word processing software has largely rendered these activities obsolete.

For decades, people have been able to leverage digital technology to complete inefficient, time-consuming manual tasks such as writing letters more quickly and simply.

The digital revolution has afforded businesses the same opportunity and many others.

Groundbreaking Internet of Things (IoT) technology is making it easier than ever for companies to create digital twins of their products and assets to achieve previously unattainable business outcomes.

Winning with digital twins

The benefits of creating virtual representations of real-life objects, known as digital twins, by attaching IoT sensors to them are endless.

Chiefly, digital twins enable companies to see how goods perform in real time. This in-the-moment data allows enterprises to increase efficiency, improve processes, and create new business models.

Here are two shining examples of companies winning with this exciting new technology:

  • Stara: Brazil-based tractor manufacturer Stara uses digital twins to modernize farming. By outfitting its tractors with IoT sensors, the company can increase equipment performance. With real-time visibility into how its tractors operate, Stara can proactively prevent equipment malfunctions and improve asset uptime. The company has also leveraged digital twins to create new business models. With a wealth of IoT sensor data, Stara launched a profitable new service that provides farmers with real-time insight detailing the optimal conditions for planting crops and improving farm yield. Farmers have reduced seed use by 21% and fertilizer use by 19% thanks to Stara’s guidance.
  • Kaeser: A U.S. manufacturer of compressed air products, Kaeser used digital twins to go from merely selling a product to selling a service. Instead of installing equipment at a customer’s site and leaving operation to the customer, Kaeser maintains the asset throughout its lifecycle and charges fees based on air consumption rather than a fixed rate. A digital twin network enables the company to monitor the condition of its equipment around the clock and measure customer air consumption. Real-time asset data helps Kaeser ensure equipment uptime and charge an accurate amount of money each billing cycle. To date, the company has cut commodity costs by 30% and onboarded 50% of major vendors using digital twins.

If your business is looking for a competitive edge, look no further than digital twins.

Getting started with a digital twin network

Digital twins give you the ability to reinvent outdated business processes. They help you improve partner collaboration so you can meet evolving customer demands efficiently and cost-effectively. They help companies thrive – even in the most uncertain times.

The best part? Your transformation to an enterprise that prospers with digital twins is easier than you think.


To learn how to optimize your products and assets through a network of digital twins, view this replay presented by Thomas Ohnemus at SAPPHIRE NOW 2018 and register to read the IDC InfoBrief, sponsored by SAP, “Network of Digital Twins.”

Thomas Ohnemus

About Thomas Ohnemus

Thomas Ohnemus is the Vice President, Solution Marketing, Customer Value Office, at SAP. He is responsible for driving the go-to-market strategy, messaging, and demand generation. Thomas has over 25 years’ experience in business software solutions and his PLM expertise has awarded him key management positions in consulting, product management, service, and global marketing. He holds a master’s degree in engineering, and lives in Germany.