DevOps: The Secret To Digital Transformation And Live Business?

Fred Isbell

Having been in the high-tech industry for close to 30 years, I’ve seen some concepts ride the hype roller coaster and either settle nicely into the status quo (the Internet, for example) or ride off into the sunset (remember push technology?). One such concept that is currently cresting at the hype roller coaster is the Internet of Things (IoT), and it promises to be as pervasive as anything we’ve ever seen.

With the IoT’s connection and dependency on support, DevOps is clearly a best practice. But could it be a fundamental secret to enabling digital transformation, innovation, collaboration, and support – all characteristics of a Live Business?


1. A clipped compound of development and operations

2. Culture, movement, or practice that emphasizes the collaboration and communication of both software developers and other IT professionals, while automating the process of software delivery and infrastructure changes

3. An environment where building, testing, and releasing software can happen rapidly, frequently, and more reliably.

The future of support in an IoT-powered, cloud-based era

I’m a fan of the model that aptly shows the convergence of people, business, and technology. As Gartner explains it, DevOps focuses on four primary areas within the IT organization: culture, organizational style (including key roles), processes, and tools.


But this scenario isn’t just about the IoT; there’s also a strong correlation between this model and the cloud. A cloud infrastructure certainly enables accelerated solutions delivery. Facilitating broader communications and collaboration are also allowed – versus traditional on-premise solutions.

There’s also a distinct parallel between modern marketing and DevOps as teams begin to abandon isolated stovepipes for far greater collaboration and integration. In the case of DevOps, we’re talking about the software development and operations teams responsible for production systems, quality assurance, and testing team. Just like sales, marketing, and the marketing operations functions that seamlessly work together in parallel, DevOps must embrace collaboration – not an end-to-end, time-consuming serial process.

A good day for me is when I learn something new. And during the webcast “The Future of Support in an Era of Cloud and IoT,” and in my subsequent research I began to understand the concept of DevOps in this new digital world of ours.

My colleague Oliver Huschke, global head of solution marketing and communications for Digital Business Services at SAP, further explained the relationship between
DevOps, the IoT, and support in his blog “Live Business: It’s Here, It’s Accelerating, and You Can Support It.” Check it out to see what the future of support will look like and how we can help deliver it.

Very soon we will announce a new Webcast series. I can’t wait to host more thought-provoking events with smart people and subject-matter experts!

Join Fred online: TwitterFacebookLinkedInsap.comSAP Services Hub

About Fred Isbell

Fred Isbell worked at SAP for nearly 19 years in senior roles in SAP Marketing. He is an experienced, results- and goal-oriented senior marketing executive with broad and extensive experience & expertise in high technology and marketing spanning nearly 30 years. He has a BA from Yale and an MBA from the Duke Fuqua School of Business.