It’s clear that digital technology offers a unique opportunity to reimagine everything about our world. Smart machines are getting smarter. Billions of people around the world are connected socially, collectively, and digitally. And all of this is generating a nearly immeasurable amount of information that’s driving intelligent decision making, better customer experiences, life-changing innovation, and more responsible operations.
While these advancements are truly transformational, they also bring heightened security risk. As the volume of generated information grows with every digital interaction, so does the opportunity to hack into enterprise systems and wrongfully access data. And when you consider the 2020 promise of 2.5 billion consumers active on social networks, 75 billion connected devices used, and $65 trillion in global trade among and between connected businesses, there’s a lot at stake.
The changing nature of cybersecurity
Luckily, companies are starting to change their tune from “it won’t happen to us” to “we need to act now.” Earlier this year, ISACA reported that 74% of respondents expect to fall prey to an attack this year. And the SANS Institute confirmed this rising concern by revealing a 50% increase in IT security spend between 2014 and 2016.
Why the shift in mindset? It’s a matter of economics and opportunity:
- Data is more valuable. As brands reinvent their business models, embed software in physical products, and focus on outcomes, the threat of a breach can be damaging – if not deadly – to their reputation.
- Data volume is multiplying exponentially. Companies are awash with data. For hackers targeting enterprise data, this only means that their attack surface is only getting bigger.
- Hybrid ways lead to more vulnerable endpoints. No longer contained within the four walls of an enterprise, valuable data is now stored, accessed, and modified across hybrid infrastructures. As more devices and connection are injected into the ecosystem, security risk escalates.
While the widespread adoption of digital technology may have intensified security risks, it can also make it more difficult for hackers to succeed. Machine learning and deep learning can fuel cybersecurity analytics to detect and respond to a cyber attack before it impacts the business and its customers. Plus, the introduction of next-generation context and application-aware firewalls are enhancing protection and performance of business applications. Simultaneously, real-time incident response and forensics can accelerate detection and limit the impact of a breach.
From reactive to proactive: It’s time to change your approach
Traditional firewalls, perimeter barricades, and reactive responses are no longer enough to protect your data and business systems. To respond to these new and persistent threats, organizations need to shift from a reactive, threat-oriented view to a more proactive, predictive approach. As hackers mature in sophistication and data becomes more ubiquitous, 360-degree analytics across networks, applications, and data – from the digital core to the edge – will emerge as the new mandate.